For Sale By Owner (FSBO): Selling On Your Own May Cost You

Selling your own home may seem like an easy thing to take on, but there are many reasons why it would benefit you to hire a real estate agent to sell your property for you. You may think that you are saving commissions, but not having your home marketing nationally and even internationally can cost you tens of thousands of lost profit from your equity. Properly exposing the property to an audience of millions of potential buyers is crucial to obtaining the highest possible selling price.

• FSBOs accounted for only 7% of home sales in 2020. The typical FSBO home sold for $260,000 compared to $318,000 for agent-assisted home sales.
• The majority of sellers who start off FSBO end up hiring a Realtor to get their property sold.
• FSBO methods used to market home: 
  • None: Did not actively market home: 34%
  • Yard sign: 26%
  • Friends, relatives, or neighbors: 23%
  • Multiple Listing Service (MLS) website: 18%
  • Social networking websites (e.g. Facebook, Twitter, etc.): 14%
  • Open house: 14%
  • Online classified advertisements: 5%
  • Video: 4%
  • Virtual Tours: 3%
  • For-sale-by-owner websites: 2%
  • Print newspaper advertisement: 1%
  • Direct mail (flyers, postcards, etc.): 1%
  • Television: 1%
• Most difficult tasks for FSBO sellers: 
  • Preparing/fixing up home for sale: 17%
  • Getting the right price: 14%
  • Understanding and performing paperwork: 11%
  • Selling within the planned length of time: 5%
  • Having enough time to devote to all aspects of the sale: 5%
  • Attracting potential buyers: 3%
  • Helping buyers obtain financing: 3%

Source: 2021 National Association of REALTORS® Profile of Home Buyers and Sellers

If you are considering selling on your own, we would love to have the opportunity to show you how hard we will work for you. There are so many reasons why it makes better sense to have a professional handle this complex transaction for you.

As Realtors, we have access to legal advice through our broker for those situations that become a bit sticky. If you are not familiar with all of the legal forms required and make an error, it could be terribly costly to you or could even kill the deal. Because we can usually obtain a substantially higher selling price for you, that in itself covers the cost of our services and then some. Also, buyers who may come along automatically assume that you're saving 6% on commissions, so they deduct that from the asking price right off the bat.

When you hire us as your Reators, we will provide an accurate home value based on a comprehensive market analysis to help you arrive at the right listing price. The goal is to make sure you’re pricing your home in the sweet spot—not too high so that you are turning off potential buyers, and not too low so you are leaving money on the table.  We want the property to sell quickly and not languish on the market, which usually results in a lower selling price.

Being unrepresented against a buyer with an agent is not a great position to be in. Hire us to represent you so that you are not taken advantage of and so that you get the very best possible price for your property with the least amount of stress.  You can reach Sandy at 928-458-1364 or David at 928-458-1373, or visit our website at www.teamkellerhomes.com for more information. We are here to help you!